The Multiplayer Brand is a visionary zine that aims to redefine how we think about commerce, critique, and participatory culture.

In this captivating exploration of the changing nature of brands, we examine how eCommerce and short-form video have propelled brands into a wondrous, participatory future. We delve into the power of consumers to shape brands and how their relationships with brands are unparalleled. If a brand fails to align with its ideals, it can instigate change.

80 pages. Published 2023.